The stories behind the top brick & mortar businesses & operators

Empires is a media platform for franchise owners, investors, and founders - that explores brick & mortar brands and operators.

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May 28, 2026

How the Iconic New York Pizza Shop is Expanding

Prince Street Pizza went from a single NYC slice shop to one of the most viral pizza brands in America. In this episode, Prince Street Pizza CEO & co-owner Lawrence Longo breaks down how the brand exploded through Instagram, celebrity co-signs, and its iconic Spicy Spring slice. He’s now leading the brand's expansion across the U.S. with a highly selective franchising strategy.

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