The stories behind the top brick & mortar businesses & operators

Empires is a media platform for franchise owners, investors, and founders - that explores brick & mortar brands and operators.

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April 14, 2026

How Nothing Bundt Cakes Really Makes Money

Nothing Bundt Cakes was recently acquired for $2 billion dollars. Founded in 1997, the brand has quietly built one of the greatest franchises of all time. I explore how they did it, and what their unique X-factor is that has created such consistent success….

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