How Frozen Yogurt Shops Really Make Money

Frozen yogurt was written off as a dead category. Neil Hershman didn’t buy that. After leaving finance, Neil became a franchisee of 16 Handles, fixed broken operations at the store level, doubled profits, and eventually acquired the entire brand. Today, 16 Handles has ~40 locations open, dozens more in development, and multiple million-dollar frozen yogurt stores - while competitors stagnate.